Helped an international financial services ISV who dropped everything to respond to an urgent request for proposal (RFP).
The ISV had received a very detailed, and unexpected, RFP from a large French financial institution based in Paris.
Deadline for answering: just four days.
Continue reading ISV positioning: Standing out from the crowd
Consulted for two enterprise ISVs from enterprise application development tools and core-banking sectors to more effectively present their core marketing messages. Rebuilt websites with new minimal designs that focus attention on the content.
Continue reading Web design: Let’s get minimal
Consulted for and acted as interim COO at an international core-banking ISV seeking to raise a new round of VC funding. I helped the ISV discover and present a unique and compelling competitive positioning to attract the attention and interest of potential investors.
Continue reading VC fundraising: This little piggy went to market
Consulted for a leading Indian systems integrator (SI) considering entering the German market to offer outsourcing services to ISVs. I worked with the SI to help them discover how to talk about their outsourcing services and present them in such a way as to appeal to German ISV’s.
Continue reading ISV outsourcing: Then we take Berlin